The HelloPrenup 2024 Prenuptial Agreement Insights Report
Sharing data-driven prenuptial agreement insights & trends on today’s modern couples and their approach to prenups.
Bride and groom kissing outdoors by a waterfront with the bride's long veil flowing in the breeze.
It’s 2024—love is in the air, online, and pretty much all around. And today’s modern couples aren’t just expressing their love through the traditional flowers & chocolates—they’re also showing their affection by discussing their hopes and dreams for their future and aligning on major topics like finances & prenups.

In an effort to understand these incredible couples and what motivates them while heading into marriage, we reviewed thousands of HelloPrenup couples who created a prenuptial agreement to further understand the current trends, what’s important to them, and how priceless getting on the same page financial prior to marriage really is. Here’s what the data shows:
Exclusive Insights from the Prenup Experts
Average Age of Our Prenup Customers
The majority of our customers seeking prenuptial agreements are young adults, with 75% falling between the ages of 18 and 39.

These Gen Z’s and Millennials are proactively planning for their financial future, recognizing the importance of not only protecting their assets by establishing clear financial boundaries before marriage. In addition, they’re normalizing having financial conversations early and often to ensure a healthy routine of communication early & often in their relationship.
Horizontal bar chart showing age distribution with the 30-34 age group having the longest bar and 60+ the shortest.
Average HelloPrenup Customer Net Worth
The net worth of individuals getting a HelloPrenup prenup spreads from -$2.7M to over $1.5B.

However, the median net worth of prenup fiances is ~$78,000.

This highlights that the traditional story of only higher net worth individuals are the ones prioritizing prenups has evolved to include every day couples who want the same basic legal protections and peace of mind.
Bar showing median net worth of customers at $78,570, with range from -2,728,118 to 1,603,444,230, labeled Hello Prenup.
Average Net Worth of a Woman Getting a Prenup
84% of female HelloPrenup customers have less than $500,000 in liquid assets, with only 7% having a net worth over $1M.

This trajectory highlights the thoughtful approach women are taking to preserve their wealth while entering their marriage, debunking the myth that only wealthy women are entering into prenuptial agreements.

In fact, at HelloPrenup, 52% of women initiate the prenup process. This unprecedented stat highlights the initiative women are taking to have financial conversations early & ensure that their wealth is protected throughout their marriage while combating the gender pay gap & bracing for the Great Wealth Transfer.
Bar chart showing the average net worth of women getting a prenup, with 84% under $500,000, 9% between $500,000 and $1M, and 7% over $1M.Bar chart showing 52% of prenup process initiators are women and 48% are men.
Average Financial Disparity Between Couples
Financial imbalances are not a new proposition for getting a prenup. However, data reflects that couples have a smaller disparity gap with HelloPrenup couples having a median net worth disparity of ~$250,000.

This highlights the gap between partners entering into the marriage may not be as far off financially from each other as the traditional prenup couple where one party is significantly wealthier than the other.
Bar chart showing Partner A's net worth around 75,000 and Partner B's net worth over 200,000, with Hello Prenup logo.
How Couples Handle Premarital Assets While Entering Marriage
Our findings show that ~75% of couples choose to keep their premarital assets separate while entering the marriage rather than defaulting to their state’s laws.

This also includes any appreciation of their premarital assets while married.

This is one of the major reasons our modern couples invest in a prenuptial agreement since defaulting to state laws can result in assets being split 50/50, 70/30, 60/40, or another combination, depending on the state’s laws and the outcome of the case.

It shows the consistent trend that couples who want to keep their premarital assets separate want to do so regardless of if the marriage lasts or not (reflecting the importance of each spouse preserving any wealth they’re bringing into the marriage).
Pie chart showing 74.26% of couples choose to keep their assets separate, and 25.74% fall into other categories.
How Couples Handle Marital Assets While Married
79% of respondents plan to share a joint bank account with their future spouse. So while they may keep premarital assets separate, they do intend to share some financial obligations once married.

This spotlights the control couples crave when it comes to financial contributions. They do want to have some sort of financial asset they contribute to, but they want to control the outcomes of those contributions by contracting around their state’s default laws that may not work for the goals of their marriage.
Pie chart showing 79% keep separate accounts and 21% share a bank account.
Property Ownership Before Marriage
According to our data, 84% of our customers do not own property with their partner before marriage.

Which means, the prenup is ideal for creating conversations around each other’s financial statements and spending philosophies prior to entering into their partnership.

By getting a prenup, they can get on the same page financially prior to tying the knot without comingling any unwanted assets and letting their government potentially decide the fate of those assets.
Pie chart showing 16% of people own property and 84% do not own property.
Average Debt & Liabilities
Besides each partner protecting their own premarital assets they’re entering the marriage with, and keeping premarital appreciation separate while married, ~95% of couples keep premarital debt separate to protect each other from passing on their pre-marriage liabilities and potentially converting to marital.

In fact, the median debt amount of our users is $30,000.

Of the customers that registered some debt in the Financial Disclosures of their HelloPrenup prenup, 75% have a debt amount between $0 and $103,993.

This highlights the empathetic intent and awareness partners have entering into their marriage by taking ownership of their liabilities prior to legally binding themselves to their spouse.
Progress bar showing 75% with text stating 75% of those reporting debt having amounts between $0 and $103,993, with Hello Prenup logo.
Children & Family
When asked about their family status, 78% of respondents stated that they do not have any children.

Though you cannot contract around child support in a prenuptial agreement, it shows the family dynamic of the average couples entering into their agreements and any financial obligations they may bring into their marriage.
Pie chart showing 78.24% do not have children, 14.9% have kids from a previous relationship, and 6.88% other.
Average Inheritance
75% indicated a potential inheritance value between $1 and $1,500,000.

And of the 75% who will receive the potential inheritance, ~90% of them kept their inheritance separate while married.

This almost unanimous stat shows the independent thinking partners have while preserving their wealth and ensuring their financial future is ripe for retirement, regardless of when they inherit it.
Circular chart showing that 75% of customers indicated a potential inheritance between $1 and $1,500,000.
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Key Takeaways:
Bride and groom embracing outdoors at sunset with a palm tree and greenery in the background.
TL;DR—You’re not alone in wanting to protecting your financial future.
After sifting through the data of thousands of couples across 30+ states, it’s abundantly clear:
👉 Couples crave peace of mind prior to marriage.

They’ve converted the traditionally taboo topic as a newly wed to-do with no signs of slowing down.

In addition—47% of engaged couples invest in a prenup. Meaning, you can feel confident in wanting to protect your financial future, too.

At HelloPrenup, we specialize in creating tailored prenuptial agreements that cater to the unique needs of every couple—regardless of networth, background, or circumstance.

We support a diverse range of financial situations, and pride ourselves on supporting couples through a collaborative (not adversarial) process designed to bring them closer together and feel strongest on their wedding day and the years ahead.

We believe couples know their relationship best, and by empowering them with an affordable, accessible way to get basic legal protections we can support them in establishing healthy habits to ensure the strength and longevity of their marriage.

Want more information? Say hello at hello@helloprenup.com.
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